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                      <td width="63%" valign="bottom" height="94"><font face="ºÚÌå£Ã£Ó"><font size="2" face="Arial, Helvetica, sans-serif"><b><font size="6">Doing 
                        Business in China</font></b></font></font><font face="Arial, Helvetica, sans-serif" size="3"><b></b></font></td>
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                      <td><font face="Arial, Helvetica, sans-serif" size="2">As 
                        the saying goes, "Do in Rome as Rome does", when you go 
                        to China to do business, you should learn something about 
                        the business etiquette and culture in China. This column 
                        will provide you up-to-date and relevant information that 
                        will help you learn the way the Chinese approach negotiations, 
                        discover how you can respond to them, and learn how to 
                        negotiate a successful conclusion. You will also find 
                        out how to socialize for success, how to cope with specific 
                        problems of living and working in China, and the best 
                        way to treat Chinese visitors to your organization. You 
                        are given practical advice throughout on business etiquette, 
                        and on how to fit into Chinese cultural expectations in 
                        order to achieve your goals. The column covers numerous 
                        aspects of business protocol, including gift-giving, negotiating 
                        tactics, appointments, business entertaining, cross-cultural 
                        communication and more.</font></td>
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                        <p><font face="Arial, Helvetica, sans-serif" size="2"><a href="addressing.shtml" target="_self">Addressing 
                          Chinese</a> <br>
                          <a href="greetings.shtml" target="_self">Greetings </a><br>
                          <a href="meetings.shtml" target="_self">Meetings </a><br>
                          <a href="negotiation.shtml" target="_self">Negotiation</a> 
                          <br>
                          <a href="entertainment.shtml" target="_self">Business 
                          Entertainment </a><br>
                          <a href="appointment.shtml" target="_self">Appointment 
                          </a><br>
                          <a href="gift.shtml" target="_self">Business Gift-Giving 
                          </a></font></p>
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                        <p><font face="Arial, Helvetica, sans-serif" size="2"><a href="behavior.shtml" target="_self">Public 
                          Behavior </a><br>
                          <a href="attire.shtml" target="_self">Business Attire</a> 
                          <br>
                          <a href="topic.shtml" target="_self">Conversation Topics</a> 
                          <br>
                          <a href="women.shtml" target="_self">Chinese Women</a><br>
                          <a href="dobusi.shtml" target="_self">Doing Business in 
                          China</a> <br>
                          <a href="languages.shtml" target="_self">Body Languages 
                          </a></font></p>
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